Launching Dubai, 2026
Your kitchen's next order, written by AI.
ZIRA replaces the WhatsApp order book with AI-predicted procurement, hands-free voice ordering, and buying power built for independent kitchens — starting with fresh produce in Dubai.
No cost to join the pilot cohort. Fresh fruit & vegetables first, more categories follow.
Procurement hasn't changed in twenty years.
Every kitchen buys fruit, vegetables and dry goods multiple times a week — and most of it is still arranged the same way it was a decade ago.
Ordered by voice note
Most kitchens still order fresh produce over WhatsApp and phone calls with a fragmented base of wholesalers — no data trail, no forecasting, no record of what was actually agreed.
Priced out by volume
Independent restaurants and cafés can't hit the minimum order quantities that large distributors offer to hotel chains — so they pay more for the same tomatoes than a five-star kitchen down the road.
Wasted before it's used
Kitchens over-order to avoid running out mid-service, and under-use perishables in slower weeks — with no affordable tool to tell them how much they'll actually need.
One order book. Three ways to place it.
Chefs, F&B managers and back-office teams all order differently — ZIRA meets each of them where they already work.
App
Browse catalogues, reorder standing lists, and track deliveries from your phone, on the move. WhatsApp integration makes it easy to adapt.
Web
Bulk uploads, approvals and reporting — built for back-office teams and multi-outlet groups.
Voice
Say it to ZIRA mid-service — "add ten kilos of tomatoes to tomorrow's order" — hands stay on the pan.
AI-predicted procurement
ZIRA learns your kitchen's ordering pattern — menu mix, covers, day-of-week and seasonal swings — and recommends what to order, not just what you typed. Less spoilage, fewer stock-outs.
Community bulk-buying
Kitchens nearby can tag along on each other's orders to reach a supplier's minimum quantity together — unlocking wholesale pricing without anyone needing to coordinate directly.
How it works
From placing an order to it landing on your loading dock.
Order how you like
App, Web, WhatsApp or say it to ZIRA in the kitchen — whatever fits the moment.
AI checks it against your usage
ZIRA recommends the right quantity based on your history, not just the number you typed. With maker-checker, you will always have control over the final order
We pool it where it helps
If nearby kitchens need the same thing, we combine orders to hit supplier minimums and unlock better pricing.
It arrives on schedule
Delivered and invoiced, with flexible payment terms through our BNPL partners.
Fresh produce first. Then everything else a kitchen buys.
We're starting where wastage hurts most, and sequencing cold-chain investment last.
Fresh fruit & vegetables
Highest order frequency, highest wastage — where AI forecasting proves its value fastest.
Groceries & dry goods
The natural next basket, once delivery density and trust are established.
Packaging & disposables
High-margin, no cold-chain needed — improves basket economics early.
Dairy & chilled
Sequenced last, once our cold-chain network can justify the investment.
Why the UAE, why now
A food-service market growing faster than the supply chain behind it.
Built by operators, not outsiders
Six founders across distribution, supply chain, restaurant operations, commercial, growth and engineering — each pillar already built once at scale.
Raghunandan Sreenivasan
Co-Founder & CEOBuilt and scaled tech-enabled e-commerce platforms across Asia and Africa, with a focus on digital commerce, supply chain, and operational excellence. Previously, founding-team COO at Medlife, scaling India’s largest e-health platform from inception to $200M in revenue, and regional operations leadership at Microsoft and Nokia. Dubai-based, with deep experience in building, scaling, and transforming businesses across emerging markets.
Sidharth Shankar
Co-Founder & COO17 years of global supply chain leadership, including senior roles at Toyota and Aramex. Former entrepreneur who built and led digital e-commerce ventures. Instrumental in setting up supply chain and network optimisation across industries.
Adarsh Ramamurthy
Co-Founder & CTOEx-IBM software engineer holding multiple U.S. patents in data systems and user interface technologies. Builds the ZIRA platform in-house, directing architecture, data security and engineering as the team scales.
Lokesh Mishra
Co-Founder & Head of ProcurementPractising restaurateur since 2019, running two restaurants in the UAE. Hands-on expertise in raw-material procurement, supply chain, operations and last-mile delivery. Active in UAE restaurant-owner groups. Previously 20+ years at Apple and Nokia building consumer experience across MENA.
Kunal Prasad
Co-Founder & Head of Commercial & Customer ExperienceLeads consumer experience at a UAE-based MNC and previously led business verticals in enterprise solutions and AI-driven products. Builds customer-facing commercial go-to-market functions across the Middle East. Earlier roles at Nokia and Microsoft.
Vinod Nagar
Co-Founder & Head of GrowthGTM and growth operator with 20+ years across fintech, technology and digital. Led Growth Marketing and CX at Payit, First Abu Dhabi Bank's digital wallet, scaling it to 1M+ customers. Career spans FAB, Magnati, PayTabs, Microsoft, Nokia, Ogilvy and Havas; founder of CBMO AI and Beeyouniq.
Get involved
We're onboarding our first Dubai kitchens and talking to early partners and investors.
Running a kitchen?
Join the pilot cohort — no cost to be part of it, and first access to AI forecasting and pooled buying as soon as we launch in your area.
- Fresh fruit & vegetables from launch
- Free trial of the ZIRA voice device
- Flexible payment terms from day one